I have already been employed in the SEO industry for almost Several years now. With a I’m just a young pup, but I must repeat the results we get from our SEO campaigns speak for themselves.
When you work in search engine optimization of SEO you have a tendency to network with SEO professionals and remain tuned using the latest SEO waves or updates from Google. In addition, you interact with other SEO experts inside the forums and blogs.
I wish to express my anxiety about the amount of complexity included with the subject of SEO. About 80% of information on SEO available is simply too deep and complicated, having an awful lot of opinions.
Like all technology or methodology, people are searching for usability. They need something works, creates a result or makes a difference. This same concept relates to SEO.
Using a technology requires sticking with the basic principles of that technology. In the event you sift through the 1000s of available “sources” it is possible to usually locate the actual source, and this is the data and method you ought to use when working out how to make it. Here is the right way to learn and apply anything.
I find it amazing how some SEO experts throw their opinions out on their high-powered blogs, only to confuse another thousand SEO experts.
It is so laughable to watch, also it goes similar to this:
SEO Expert Joe, needs to get “green carrots” onpage 1 of Google for a client.
He is working on it for months, bookmarking, social networking sites, links etc.
After 2-3 months he needs a step back and appearance at his visitor and keyword stats. Not much change, he seriously isn’t obtaining the results and his awesome client starts to wonder.
Suddenly he knows that a cool video on YouTube may boost things up and get’s this produced an online.
The following week “green carrots” is on page 1! It is great, it worked as well as the client is happy.
After sitting back relaxed looking at his results, he suddenly knows that he never optimised this content of his page with sufficient keywords. Oops. He only mentioned “green carrots” once and still got a first page result. This strikes him as strange also it appears to violate everything he learned all about page optimisation in SEO.
What are the results next is interesting. The SEO expert decides this can be valuable information and experience. He’s just seen the next new search rule in play, which needs to be distributed to anyone doing SEO:
“Google has stopped being giving any value to keyword density. This plays no part in SEO.”
He writes a pleasant 1000 word article about this websites as bad his experience, is extremely absolutely clear on his findings. He even constitutes a jab at Google about no mentioning it to anyone. Now he’s kudos for finding this out before other people.
This is extremely frustrating for anybody who really wants to educate yourself on the subject of SEO or even old school SEO professionals.And it is for this reason short-sightedness the web is full of millions of pages about SEO which will be much better located in the trash.
Now don’t misunderstand me, I’m not discussing the many very useful articles, digests and tutorials out there which can greatly assist an seo expert wales to obtain his job finished faster. I am talking about those people who create their particular interpretations of what is an incredibly precise and logical technology – SEO.
Adding confusion for the subject
I’ve got a real example of this. The other day I just read and article from a “leading SEO source”, Seomoz. Inside their article The fundamentals of Internet search engine Friendly Design and Development, they state loud and bold that:
“Keyword density is, without a doubt, NOT a a part of modern web search engine ranking algorithms for the simple reason why it provides far worse results than many other, heightened types of keyword analysis.”
A serious statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work on the topic – The Keyword Density of Non-Sense. Should you undergo this source’s article, Dr. Edel Garcia efforts to break up the mathematical equation of keyword density improving serp’s as well as in the ends supposedly proves it could not be true.
The ultimate statement in Seomoz’s touch upon keyword density is amusing.
“Dr. Garcia’s background in information retrieval and his awesome mathematical proofs should debunk any notion that keyword density can be used to help “optimize” a page for much better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without use of a global index of webpages (to calculate term weight) plus a representative corpus of the Internet’s collected documents (to assist develop a semantic library), we have little possiblity to create formulas that could be ideal for true optimization.”
Exactly what does this all mean? To sum up, Seomoz told its 1000s of followers that “Keyword density doesn’t have PART in SEO”. Then they say at the conclusion they would not have access to enough serp’s (Google’s database) to totally validate it. Huh? Why mention it then?
How you can simplify SEO
Around the opposite side of this story, there are numerous intelligent SEO pros who work from your supply of SEO itself and not deviate. They are some of the finest SEO companies and SEO experts on the planet.
So returning to the point, the simple question lingering for us now could be, “Who may be the source?”.
Consider a glance lets?
Who decides what ranks well?
Who decides if the submissions are good?
Who decides in case your keywords match what people are searching for?
Who determines if the external link has authority or value?
The answer is easy: Google.
The interesting thing which I found when conversing along with other SEO professionals is that they prefer to follow other experts for their portfolios, attractive articles along with other appeal factors.
But, in order to enter into the nitty-gritty from it all, you must bet would be to go back to source.
Matt Cutts from Google’s Search Team provides countless videos, articles and updates to keep SEO experts as if you from falling into the dark pit of failed websites.
Google wants quality, they desire results and so they need a great consumer experience. In order to they are going to make this happen gets SEO companies and their individual staff to understand what their vision is as well as that they work.
Just last week a Search engine optimization company working in london contacted us to take over two failing SEO campaigns they were running. They had gotten themselves into a number of odd-ball SEO practices and were, obviously, failing.
Our Campaign Manager simply referred these phones the applicable Google articles on SEO and website quality guidelines and they’re now back on track.
Once you run into “new and exciting SEO information”, take the time to verify it with the multiple resource websites available from Google. Don’t merely begin and trust everything another blogger wrote. It could or might not be true, however it is a message on the line as an SEO professional.